How Hot Are Your Leads?
Typically a prospect will go through 5 phases of motivation as they are searching for a product or service online. An experienced search marketer can identify what stage a prospect is at based on the...
View ArticleCost Per Lead Advertising – No Risk Search Engine Marketing
In the world of online advertising, one of the forms that marketing can take on the internet is with CPA (cost per action). This type of advertising is commonly used with the business of affiliate...
View ArticleIs PPC Better than Organic SEO?
When dealing with marketing and advertising on the internet, one of the more popular models that are used is known as PPC (pay per click). With this type of advertising model, someone puts an ad up on...
View ArticlePay Per Inquiry Advertising 2.0
An older form of advertising that is known as PI (per inquiry advertising) has been replaced in the online world as something similar that is called CPL (cost per lead). In years past, PI would be used...
View Article
